How to Create a Viral YouTube Short

How to Create a Viral YouTube Short 

How to Create a Viral YouTube Short – While it might seem like creating a viral video would be the easiest thing in the world, the reality is that it’s actually very difficult and doesn’t happen by accident. Achieving viral success takes creativity, marketing strategy, and focus, but you can do it! Just follow these simple steps to create your own viral YouTube short

Identify your audienceaudience

While it can be tempting to go viral, viral videos are rarely viewed by your target audience. So don’t attempt any kind of viral video unless you know who your audience is and what they want. If you don’t know who they are or what they want, create a short, five-minute-long video focused on one particular topic. Maybe even do two—one that goes viral and one that doesn’t but still reaches your audience.

Keep it brief

Quality, not quantity! A short video is most likely going to be more effective than a long one. By making your video content shorter, you’re more likely to get more views, likes and shares from other social media users. Short videos are also easier for your viewers to digest, meaning they will stick around longer on your channel and may even return for another visit.

Use visuals

You don’t have time for long videos. You want something quick, easy and visual. That’s why your videos need to have attractive visuals and should be short enough that people can take them in quickly as they go about their days—say less than 5 minutes. If you do manage to capture your viewer’s attention and get them all through your video, make sure you ask them to do something at the end of it—like buy a product or visit your website.

Tell a story that people can relate to

Have you ever heard of Dollar Shave Club? The company is like Amazon for razors, so it’s been able to get famous by telling a story that people can relate to. Even if you don’t think you have a product people want, identify an everyday problem and see how you can provide an innovative solution. You may be surprised at how quickly things take off!

Use humor

If you want your video to go viral, you’ll need to use humor. Audiences are much more likely to share videos that make them laugh, so if your video is funny or entertaining, people will be more likely to watch it and share it with others. Keeping things short will also help you maximize your chances of going viral; people don’t have time for long videos online these days! All three of our examples demonstrate just how simple it can be to make a successful viral video on YouTube.

Avoid boring topics

If you’re going to create a video that’s only five seconds long, you have only two options: Make it so interesting that people want to click on it, or make something so terrible that viewers can’t resist watching. It sounds crazy, but even five-second videos can become viral.

Show, don’t tell

There are two ways of telling a story. The first is through description and long-winded explanations (telling). The second is by showing, which can be much more powerful and engaging for your audience. Most people, including some professional writers, fall into telling far too often. By limiting yourself to showing—not telling—you’ll capture your readers’ attention immediately, capturing their imagination as well as keeping them engaged with your story until you reach your conclusion.

Focus on the benefit

This isn’t new information, but it bears repeating. Always be clear about what benefit you’re offering your target audience, and how that benefit can solve a problem or better someone’s life. The clearer you are about what you want people to do after reading your content, or watching your video, for example, and why they should do it—the more likely they are to do it. And that is, after all, what creating content is really all about: getting people to take action.

Add drama and tension

People love drama. Emotions are contagious, and viewers love it when content gets them laughing, crying, and angry. The more you can bring that emotion out of your target audience, with your video’s subject matter or content itself, the better chance you have at going viral.

Get creative!

Creativity is often thought of as a right-brain activity, but science has shown that those who are able to tap into their creative side not only produce better results but also become more successful in general. So how do you get creative? Simple—just get out of your comfort zone. Trying something new or putting yourself in an unfamiliar situation can rewire your brain and give you fresh perspective on old problems and challenges.