Google Update 2022: What to Expect

 

Google Update 2022: What to Expect

Google has been constantly evolving over the years and the latest update might just be the biggest change to date. With the release of their new search engine, Google will have an enormous amount of information at their fingertips, so it’s important to understand exactly what they’re going to do with it. Here’s everything you need to know about Google’s update in 2022!

The popularity of the Internet continues to grow

The number of Internet users worldwide will be approximately 4.1 billion in 2016, and it is expected to grow by more than 1 billion over 2017-2022. If your business depends on online activity, it’s essential that you stay abreast of developments in digital marketing. In fact, Google recently announced a major update to its search algorithm – dubbed Hummingbird – that has a huge impact on digital marketing strategies. Here are some important things you need to know about Google’s latest update and how you can use it for business success.

Privacy laws will become stricter

As consumers, we’re already used to Google and Facebook tracking our behavior online. But as new privacy laws come into effect, marketers will have fewer options for tracking what we do in order to effectively target us with advertisements. On one hand, increased privacy is a welcome move for many who don’t like being tracked on the web. On the other hand, it could mean that personalization declines and leaves marketers targeting the average person rather than those who are most likely (and interested) in buying their products or services.

The Internet is more social

Google’s goal is to organize all of Earth’s information and make it universally accessible and useful. In that vein, Google wants its users’ online experiences not only to be social but also personalized. How you interact with friends, family members, and colleagues will have a greater impact on what you see in your feed than traditional algorithms, which have historically controlled what appears on your screen. This should mean more relevant content from people you actually care about—and less from those whose posts don't appeal.

More companies will invest in technology

The Google update of 2022 will encourage more companies to invest in technology, specifically artificial intelligence and quantum computing. Robots are already taking jobs away from workers all over; it's time for both governments and businesses to take action before we have a full-on automation crisis on our hands. The good news is that by 2025, most developed countries should have established education plans for adults and children alike. Some people say you don't need an education after high school or college because tech will take care of everything -- but clearly that's not true (not yet, anyway). As a result, more countries may follow Finland's lead in requiring citizens over age 16 to complete an online course on how robots work.

Technology will continue to improve

You probably don’t think about Google much. You search with it, rely on it for your emails and to get around online. But chances are, you don’t actually think about what makes Google tick, or how it impacts your life. We take it for granted. That will certainly be true in 2022 too. As technology continues to improve at a rapid pace, we will continue adapting and leveraging these new technologies more than we probably even realize today—and they’ll become normal in our lives, like having smartphones is now.

Millennials prefer digital media over traditional print

Here's what you need to know. With consumers spending more time online than ever before, it’s hardly surprising that many marketers are looking for ways to integrate digital into their print campaigns. One interesting feature of Google Update 2023 is a push for open-source marketing. In other words, companies will have more freedom in terms of how they advertise and market on behalf of their customers through social media and platforms like LinkedIn and Twitter. For example, smart cars will be able to communicate with traffic lights automatically. While most drivers won't notice any changes right away, there are some ways businesses can take advantage of these trends as well; for example, by offering discounts on services that don't require human interaction if a customer comes in via digital advertisement.

There are more internet users than non-users

This is a bold statement, I know. But it’s one that’s backed up by recent studies and trends and gives an idea of just how crucial Google’s algorithm updates are going to be moving forward. The ability for websites to rank in Google relies on their popularity in relation to search engine users, who are increasingly becoming non-users too. Considering how many internet users there are right now—and will continue growing at an exponential rate—that means more competition over your target keywords. And that brings us right back around to Google update 2022...

You can’t predict what comes next

The past is a relatively safe place. We can’t go back and change it, so we often don’t worry too much about it. But what if you could? Google knows that many people want to avoid tricky conversations or confrontations, but they also know that by skipping certain events you run a very real risk of missing out on something special. That’s why we recommend preemptively adding some event markers into your calendar for November 13th through 15th of 2022 (just make sure nobody else adds anything for those dates). You’ll thank us later—and hopefully with more than just a Like.