How to Earn Money with Google Ads

  How to Earn Money with Google Ads

Google Ads or Google AdSense are valuable advertising tools that allow website owners to earn revenue from the traffic on their sites. With AdSense, you can monetize your site by displaying relevant ads as your visitors browse your pages, without detracting from your content with intrusive banner ads. While there are several ways to make money with Google Ads, two of the most popular are using contextual advertising and using search engine advertising on your site. Let’s take a look at how each of these methods works and how you can use them to earn money with Google Ads.

Googling How can I make money? is a Bad Idea

The easiest way to make money is by using a search engine, right? Well, if you’re new to making money on your own and not getting it from somewhere else (e.g., an employer or family), then maybe it is. You see, not only are you competing against millions of people around the world for those lucrative ads that appear next to your search results, but also you’re fighting another group of similar-minded individuals just like yourself for those same spots. How can I get more clicks? how can I increase my earnings? what keywords should I use? These are all questions any experienced entrepreneur will ask themselves when trying to make more money off their website.

If You Do Decide to Try, Learn AdWords...

The first thing you need to learn about how to make money with Google AdSense is AdWords. For anyone who has used search engines, it's easy enough—click on an ad, go somewhere else—but you'll likely want a little more information before putting your name and reputation behind it. You can learn everything you need at Google's help page or by searching for tutorials online, like Ben Ling's in-depth guide at Search Engine Roundtable. If you’re uncomfortable using AdWords yourself, there are plenty of ways for freelancers and businesses alike to earn money by bidding on keywords for someone else's campaigns.

The best way to profit from Google ads is through affiliate marketing

After creating a website about a topic you’re passionate about (such as dog training or selling books), you can create and place ads related to your niche that will appear on websites like Amazon and eBay. If people click those ads, you’ll earn a commission. The easiest way to do so is through an affiliate network such as Affiliate Window or Linkshare, which will help you set up your ad code for tracking cookies and getting paid properly. Unfortunately, it’s not easy to track how many sales your affiliate links are generating—but if you want to generate income by placing targeted ads on your site, affiliate marketing is one of the best ways.

Create blogs on your site that appeal directly to specific demographics.

You can target specific demographics on your site. One of those ways is by creating a website that appeals directly to their demographic and directing it at them. For example, if you’re starting a business aimed towards women, start a website for women around topics they enjoy (fashion, beauty, crafts) and put adsense ads all over it. Then they will visit your site because they want to learn more about these topics—and will click on your ads because they’re already looking at relevant content that interests them. The more time people spend on your site, even if it’s not always reading articles but just scrolling through related posts or photos, are chances for you to get clicks! That means bigger paychecks!

Bid on Keywords That People Are Actually Looking For

The first step in making money with Google ads is identifying a few keywords that you’d like to bid on. It’s important that you only choose keywords that your audience actually searches for; otherwise, it’s just not worth it. You don’t want to pay for search terms that are too broad or irrelevant. Plus, when you write about topics and keywords people search for, you’ll get traffic from both clicks on your ad and organic search activity.

Set the Right Bids for Traffic, Conversion Rates and Profit Goals

When you’re first starting out, it can be tempting to spend just a few dollars on traffic and watch your profits soar as a result. However, spending $1 and getting five clicks is not likely to lead to much in terms of profit, while setting bids that are too high will cause most of your traffic to go elsewhere. So how do you get it right? The best way is by doing trial and error testing.

Integrate Landing Pages Into Your Site Layout

Although there are many things you can do when you integrate landing pages into your site layout, there are two main goals. First, these landing pages should be simple and uncluttered so users have no trouble finding exactly what they’re looking for. Second, they should encourage conversion so that once a user arrives at one of your pages, they stay engaged until they complete their goal. Once a visitor has converted (whether it’s clicking an ad or buying a product), make sure you send them where they need to go by using proper link integration. This way if someone sees something on your site that interests them, all you have to do is ensure that link directs back to your landing page—keeping visitors engaged and encouraging repeat traffic.

Don’t Get Too Excited When you See Results, Wait 6 Months and Keep At It!

The payouts on AdSense aren’t enough to live off of, but they can make a nice addition. The most important thing you can do is be patient and disciplined. Don’t get too excited when you see results—it might take 6 months or longer before your efforts are reflected in your bottom line. Keep at it, one month at a time, and check back after six months have passed. If you haven’t made any progress by then, re-evaluate your strategy and determine if changes need to be made. Sometimes earning money takes some patience!